As the LatAm sports betting market grows more dynamic, operators need tools that move just as fast. scoreconnect is stepping up with AI-powered messaging that meets players where they are, Telegram, WhatsApp, and beyond. In this interview, Talk Gambling explores how scoreconnect is helping brands to boost engagement, retention, and revenue through smart, real-time communication tailored to individual behavior.
How is scoreconnect leveraging AI to enhance its automation capabilities, particularly for sportsbooks and operators in Latin America?
scoreconnect is built to drive real-time engagement where players actually spend their time like Telegram or WhatsApp. We use AI to automate the entire communication flow, from behaviour-triggered messages to dynamic promotional pushes. Operators in LatAm, where the market moves fast and user behavior shifts constantly, benefit by reaching players instantly, with messaging that is personal and relevant. It’s not just about sending messages faster, but about making sure every message has a clear purpose, to boost engagement, drive retention, and grow revenue.
Personalisation is key today. How does scoreconnect’s AI adapt messaging or promotional content to individual player behaviors or preferences?
Personalisation has to be real-time and invisible to the player which is where scoreconnect’s AI comes in. The system reads player behaviour as it happens, from bets placed to periods of inactivity, and adapts the message content, timing, and delivery channel automatically. It happens in the background without requiring manual segmentation or delayed campaigns. Players receive offers and content applicable to their actions, sent directly through the platforms they already trust, with no friction and no delays.
You’ve announced partnerships with TriunfoBet, Juega en Linea, and Aposta 1. What were the main factors that made these brands a good fit for scoreconnect’s platform?
We look for partners who value real-time communication as a growth tool, not as a side project. TriunfoBet, Juega en Linea, and Aposta 1 understood from day one that player engagement must happen where players already are. They were not looking for a CRM extension. They wanted a platform to drive interaction, personalised offers, and instant responses at scale. That alignment on speed, focus, and operational execution made them the right fit for scoreconnect.
Latin America is a fast-evolving market for online gaming and sports betting. How is scoreconnect positioning itself to stand out among both local and international competitors?
We keep it simple. Most platforms focus on building bigger flows or adding more layers of complexity. scoreconnect focuses on getting the message to the player, instantly and intelligently, where the players are. Telegram and WhatsApp are the primary engagement channels in LatAm. We don’t force players to adapt to new apps or habits. We meet them where they are with data driven and personalised communication. We want to stand out by delivering better outcomes, not just by promising more features.
How do you see the role of AI and messaging evolving in the iGaming and sportsbook industries over the next 2-3 years?
Conversational AI will become the engine behind a new way of placing bets, including the creation of betting markets in real-time. And messaging will become the main battleground for player retention. Players expect immediate interaction, relevant offers, and personalised experiences. AI is already evolving from being a “nice to have” to a necessity. Operators will need systems that predict behaviour, adapt messaging on the fly, and automate retention without overwhelming internal teams. scoreconnect is already built with that future in mind. We believe the brands that master real time, personalized messaging will dominate player engagement over the next few years.
What’s your ultimate vision for scoreconnect over the next five years, particularly in relation to new markets and technology adoption?
The vision is clear. We want scoreconnect to become the standard for instant, personalised communication between operators and players, across all major markets. Not just in LatAm, but globally. In five years, and even sooner than that, I see scoreconnect powering engagement not only in gaming, but in any industry where real-time, trusted communication can drive growth. The tools we are building like real time data orchestration, AI driven personalisation, instant messaging automation, are designed to be scalable far beyond iGaming. But the principle remains the same: communication should feel natural, relevant, and immediate, no matter the market or industry.
